UTM Builder

Add UTM campaign parameters to a link, so you can see in your analytics where visits came from.

Runs in your browser. Files are not uploaded.

How to use

  1. Paste the page address.
  2. Fill in source, medium and campaign.
  3. Copy the tagged link.

Questions

What do source, medium and campaign mean?

Source is where the link is (newsletter, facebook). Medium is the type of channel (email, social, cpc). Campaign is the name of the promotion (spring-sale).

Should values be lower case?

Usually yes. Analytics tools treat "Email" and "email" as different values, so keeping them lower case avoids split reports.

Does this change my link?

Only by adding parameters. Existing parameters and the #fragment are kept, and old UTM values are replaced.

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